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        <title>Video Archive – The Conference by Media Evolution</title>
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        <description>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</description>
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        <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
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        <itunes:summary>Media Evolution is a membership organization that help media industries to innovate and grow.

The videos in this podcast are generated at our annual conference The Conference and lectures we arrange throughout the year.

http://www.mediaevolution.se</itunes:summary>
        <itunes:keywords>media, music, games, publishing, future, social, tv, film, 334841</itunes:keywords>
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            <title>Erika Hall - Data won’t tell us what to do!</title>
            <link>http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;&lt;/b&gt;&lt;b&gt;"Data won't tell us what to do."&lt;br&gt;&lt;/b&gt;&lt;br&gt;Is more data really helping humanity make better decisions?&amp;nbsp;Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;i&gt;Erika Hall, Senior Strategist at Mule Design,&lt;/i&gt; reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do"&gt;&lt;img src="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:33:00 GMT</pubDate>
            <media:title>Erika Hall - Data won’t tell us what to do!</media:title>
            <itunes:summary>"Data won't tell us what to do."Is more data really helping humanity make better decisions?Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.Erika Hall, Senior Strategist at Mule Design, reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.</itunes:summary>
            <itunes:subtitle>"Data won't tell us what to do."Is more data really helping humanity make better decisions?Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.Erika Hall, Senior...</itunes:subtitle>
            <itunes:author>Video Archive – The Conference by Media Evolution</itunes:author>
            <itunes:duration>18:29</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;&lt;/b&gt;&lt;b&gt;"Data won't tell us what to do."&lt;br&gt;&lt;/b&gt;&lt;br&gt;Is more data really helping humanity make better decisions?&amp;nbsp;Even though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;i&gt;Erika Hall, Senior Strategist at Mule Design,&lt;/i&gt; reminds us that in order to meet real human needs, we need to approach the data we collect with empathy - seeing not only the facts, but the story.&amp;nbsp;&lt;br&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/erika-hall-data-wont-tell-us-what-to-do"&gt;&lt;img src="http://videos.theconference.se/9826383/10155110/4aceaa330348053a3237f26e6ca50d10/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>paying attention</category>
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            <title>Ge - Jin - Offline context and online stories</title>
            <link>http://videos.theconference.se/ge-jin-offline-context-and-online-stories</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"There is always an inspiration waiting to be found."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Functioning as &lt;i&gt;Human Factor Researcher at IDEO in Shanghai, Ge Jin&lt;/i&gt; works with translating research into innovative design.&amp;nbsp;In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ge-jin-offline-context-and-online-stories"&gt;&lt;img src="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Tue, 19 Aug 2014 14:32:43 GMT</pubDate>
            <media:title>Ge - Jin - Offline context and online stories</media:title>
            <itunes:summary>"There is always an inspiration waiting to be found."Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design.In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.</itunes:summary>
            <itunes:subtitle>"There is always an inspiration waiting to be found."Functioning as Human Factor Researcher at IDEO in Shanghai, Ge Jin works with translating research into innovative design.In this, he has discovered the importance of learning from subcultures...</itunes:subtitle>
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            <itunes:duration>13:51</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"There is always an inspiration waiting to be found."&lt;/b&gt;&lt;br&gt;&lt;br&gt;Functioning as &lt;i&gt;Human Factor Researcher at IDEO in Shanghai, Ge Jin&lt;/i&gt; works with translating research into innovative design.&amp;nbsp;In this, he has discovered the importance of learning from subcultures and understanding the offline context when interpreting online stories.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/ge-jin-offline-context-and-online-stories"&gt;&lt;img src="http://videos.theconference.se/9826383/10155115/460a392deb8651ece8e5949f5344c3a8/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>paying attention</category>
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            <title>Sille Krukow - Behavioral design</title>
            <link>http://videos.theconference.se/sille-krukow-behavioral-design</link>
            <description>&lt;p&gt;&lt;br&gt;&lt;b&gt;"Why is it so hard to change our behaviour on an every day basis?"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Nudge and behavioural design expert Sille Krukow&amp;nbsp;&lt;/i&gt;explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.&amp;nbsp;But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sille-krukow-behavioral-design"&gt;&lt;img src="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:title>Sille Krukow - Behavioral design</media:title>
            <itunes:summary>"Why is it so hard to change our behaviour on an every day basis?"Nudge and behavioural design expert Sille Krukowexplains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.</itunes:summary>
            <itunes:subtitle>"Why is it so hard to change our behaviour on an every day basis?"Nudge and behavioural design expert Sille Krukowexplains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do...</itunes:subtitle>
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            <itunes:duration>15:07</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;br&gt;&lt;b&gt;"Why is it so hard to change our behaviour on an every day basis?"&lt;/b&gt;&lt;br&gt;&lt;br&gt;&lt;i&gt;Nudge and behavioural design expert Sille Krukow&amp;nbsp;&lt;/i&gt;explains that changing human behaviour is not just about having the right knowledge. Often, we are not even able to explain why we do the things that we do.&amp;nbsp;But by observing both the behaviour and the context, it is possible to use design to change our habits to the better.&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="http://videos.theconference.se/sille-krukow-behavioral-design"&gt;&lt;img src="http://videos.theconference.se/9826383/10155120/f14e1c871110cde7c050018072a9ae3d/standard/download-1-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <category>2014</category>
            <category>paying attention</category>
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